Join a Movement whose time has come!
Building a community to amplify Latino visibility in entertainment.
Join a Movement whose time has come!
Join a Movement whose time has come!
Join a Movement whose time has come!
Latinos and Latino supporters, our time to unite is now.
As the political landscape grows more divisive and harmful narratives target our community, the entertainment industry continues to exclude and misrepresent us. The power of film, television, and streaming to shape perceptions is undeniable—yet Latinos remain largely invisible, our stories untold, and our influence diminished.
We must take control of our narrative, demand representation, and assert our place in mainstream media. By coming together, supporting each other, and building our own platforms, we can disrupt the status quo and pave the way for real change. We have designed a Viva USA flag to represent the diversity of the Latino community in the USA. This is a movement to advance today’s generations in mainstream and create a level " playing field" for equal opportunity for future generations.
Join us in rewriting the story. For a setup fee of $15.95 and $7.50 monthly, you can support this grassroots initiative to bring authentic Latino representation to the forefront of American entertainment and enjoy the perks that come with it. Recruit three friends to join, and you’ll receive a Viva USA coffee mug as a thank you. Just ask them to mention your name when they sign up!
Let’s transform narratives and uplift our community—one contribution at a time.
PERKS:
We believe in the power of numbers, and we need your support to create a fair and inclusive environment for you, your children, grandchildren, and generations to come.
Powered by One Track Vision, LLC, our grassroots effort is designed to modernize film, television, and streaming entertainment to accurately reflect the ethnic makeup of the USA and honor our Latinos who have shattered glass ceilings. Lift Latinhearts is our 501c3 nonprofit working on elevating Latinos in the USA to new heights.
Latinos will soon comprise 25% of the U.S. population, yet mainstream entertainment often overlooks them. In nearly a century, they've held no more than 4% of lead roles. This puts Latinos at a disadvantage in society. Let’s unite to elevate Latino representation in the industry to 25%. It's time…
...for a change! We're dedicated to building a vehicle for change through projects like the Latinhearts Walk of Fame and the Fiesta SATX Film Festival which will showcase and advance todays and future generations in mainstream America and we would love for you to be a part of the change by joining our community.
At the Latinhearts Walk of Fame, our mission is to celebrate and honor Latinos who have broken barriers in Hollywood while advocating for 25% representation of Latinos as American characters in mainstream film, television, and streaming. We are committed to supporting promising independent producers who cast Latinos in leading, non-stereotypical roles, ensuring authentic portrayals that reflect Latinos as all-American.
By creating a vibrant new tourist destination, we aim to highlight the ongoing underrepresentation of lead Latino characters which in the history of entertainment in the USA has never been more than 4%. Our goal is to use this platform as a catalyst for change, inspiring others to join us in our journey of transforming the industry to accurately reflect the true diversity of America.
The newest landmark in America will be in the heart of San Antonio, TX, and we’re collaborating with city and state officials to induct the first honorees in Summer 2025.
You don’t have to be Latino to join this effort. Our goal is to create and support inclusive job opportunities for all, not just Latinos. Before You join, please help us make the decision below.
Which would you like to see as the design of the Landmark?
Which would you like to see as the design of the Landmark?
Which would you like to see as the design of the Landmark?
Which would you like to see as the design of the Landmark?
PERKS:
PERKS:
PERKS:
Partner with Latinhearts Walk of Fame and show your commitment to social responsibility. We offer a range of sponsorship and partnership opportunities. Contact us to set up a meeting.
Be a part of a visionary team by supporting us in spearheading this change whose time has come. Send us an email to set up a meeting.
If you would like to get your clients in front of the fast growing Latino market in a once in a lifetime highly visible le opportunity, drop us an email to set up a meeting.
Join our team of passionate volunteers and make a difference in people's lives. We welcome volunteers of all ages and backgrounds.
Help us raise funds by organizing a fundraising event or campaign. We will provide you with all the necessary resources and support. You will get to pick the honoree from our short list.
Stay up-to-date with our latest news and events by subscribing to our mailing list. We promise not to spam your inbox!
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